Prior to joining Branston, Jim worked in KPMG’s advisory function in both mergers and acquisitions and restructuring roles. In his 13 years at KPMG, he worked on numerous UK and cross-border transactions for both private and listed businesses.
Jim joined Branston in January 2015 as Strategic Planning Director to specifically manage the commercial interface with customers and the development of our associated operating model. In November 2015 Jim became CFO for the business and was promoted to the Main Board.
In November 2022 he was promoted to Group CEO. He is responsible for leading the strategic sustainable growth of the business as we continue to develop the most resilient, consumer focussed and sustainable fresh and added value potato supply chain in the UK.
In addition to his Branston role, Jim also sits on the Agritech Boards of B-hive Innovations Ltd, HarvestEye Ltd and Root Extracts Ltd.